It's now official. The Colbert Bump not only leads to a direct boost in a politician's popularity, but also directly influences monetary contributions to their campaigns. In other words, Colbert has the Midas touch.
A new scientific report by the American Political Science
Association, Here , confirms what has long been suspected; an appearance on the Colbert Report will help your political ambitions, no matter how foolish you appear during the interview.
Perhaps not coincidentally, Democrats received more of a boost than their Republican counterparts, however, as anyone who remembers Mike Huckabee's and Ron Paul's appearances can attest to, the bump is not limited to Democrats.
Imagine if Colbert had actually been allowed to run in the Democratic primaries. With the benefit of a nightly Colbert Bump, he would have been unstoppable! Here's hoping we see the drive for "Colbert for Senate, 2010" start any day now...
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